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KROGER CO · Consumer Defensive

$58.62
▼ 3.6%Close 2026-09-30

Live intraday price

Compare with our price levels

T264.34
T162.72
E157.76
E352.45
SL50.77

Close 2026-09-30: $58.62 · Levels are calculated once a day from the closing price; live prices come from TradingView (may be delayed at times)

Near buy zone▼ Leaning negative

Near the buy zone — 1.5% above the first entry · 1 whale recently bought

1 month
▲ 1.9%
3 months
▲ 4.9%
1 year
▼ 9.8%
Analyst target
$68.14 +16.2%

🎯 Trade plan by price level

Buy in 3 tranches in the buy zone · sell in 3 tranches at the targets · sell everything if the stop-loss breaks

Price levels and picks are calculated automatically with the same formula for every stock — for education only, not a recommendation to buy or sell. · How it's calculated

Buy zone
E1$57.76 -1.5%
E2$54.97 -6.2%
E3$52.45 -10.5%
Targets
T1$62.72 7.0%
T2$64.34 9.8%
T3$67.02 14.3%
Stop-loss
SL$50.77 -13.4%
Whale cost ~$64.54 10.1%

Risk : reward 1 : 2.2Moves ~$1.68 a day

⚖️ Positives and risks

✓ Positives (3)
  • ●1 whale bought or added last quarter
  • ●Average analyst price target 68.14 (upside +16%, 22 analysts)
  • ●Most analysts rate it Buy
! Risks (5)
  • ●3 whales sold or trimmed: Lee Ainslie (sold out), Warren Buffett (trimmed), Bridgewater (trimmed)
  • ●Long-term downtrend (below a falling MA200)
  • ●MACD just crossed down (momentum fading)
  • ●Lagged the market (S&P 500) by -36% over 6 months
  • ●High debt: D/E 413%

🕯️ Price chart

Green lines = buy zone E1–E3 · orange = targets T1–T3 · red = stop-loss · arrows = where the paper-trading bot bought/sold

🐋 Whales holding this stock

From each whale's latest quarterly filing

👔 Insider buying & selling

Latest trades from SEC Form 4 filings

All companies
Sell

Adcock Mary Ellen · President

2026-09-18 · 37,960 shares @ $60.74

$2M
Sell

Adcock Mary Ellen · President

2026-09-18 · 24,095 shares @ $60.68

$1M
Sell

Adcock Mary Ellen · President

2026-09-18 · 10,846 shares @ $60.64

$657,723
Sell

COSSET YAEL · President

2026-07-14 · 30,000 shares @ $58.80

$2M

📊 Past earnings and price reaction

Actual EPS vs. analyst estimates · the price move on the first trading day after the report and over the next 20 trading days

Post-earnings, all stocks
2026-09-11In line +4%

Actual EPS $1.09 · est. $1.05 · Before open

▲ 2.7%

Day 1

Pending

Next 20 days

2026-06-18In line -1%

Actual EPS $1.58 · est. $1.59 · Before open

▼ 8.4%

Day 1

+3.1%

Next 20 days

2026-03-05Beat +6%

Actual EPS $1.28 · est. $1.20 · Before open

▲ 5.3%

Day 1

+1.1%

Next 20 days

2025-12-04In line +2%

Actual EPS $1.05 · est. $1.03 · Before open

▼ 4.6%

Day 1

-2.1%

Next 20 days

2025-09-11In line +4%

Actual EPS $1.04 · est. $1.00 · Before open

▲ 0.3%

Day 1

+0.5%

Next 20 days

2025-06-20In line +2%

Actual EPS $1.49 · est. $1.46 · Before open

▲ 9.8%

Day 1

+0.1%

Next 20 days

2025-03-06In line +2%

Actual EPS $1.14 · est. $1.11 · Before open

▲ 2.0%

Day 1

+10.9%

Next 20 days

2024-12-05In line +0%

Actual EPS $0.98 · est. $0.98 · Before open

▲ 1.3%

Day 1

-0.1%

Next 20 days

Listen to the earnings call or read the full report on KR's investor relations page ↗ · Earnings data from Yahoo Finance

💬 User reviews

Rate and review this stock (sign-in required) — reviews don't affect the system's scores

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Ratings and comments are each user's own opinion. They don't affect the Smart-Money Score, signals, or price levels and are not investment advice · The average counts each person's latest rating, one vote per person

📰 Latest news

All news

🔬 Deep dive

For those who want the detailed numbers

Fundamentals
Market cap$34.6B
Next earnings2026-12-03
P/E (price to earnings)31.7
Forward P/E (on expected earnings)10.6
Revenue growth (YoY)+2.0%
Earnings growth (YoY)+15.3%
Net profit margin+0.7%
ROE+14.4%
Debt to equity (D/E)413%
Dividend yield2.57%
Analyst targets (high / low)$85.00 / $57.00
Number of analysts22
Trend and technical indicators
Trend short / mid / longSideways → · Uptrend ↗ · Downtrend ↘
RSI49
MA50 / MA200$57.94 / $62.93
Distance from MA200-6.8%
MACDJust crossed down
1-year high / low$75.66 / $53.78
vs. S&P 500 (6 months)-35.9%
Volume vs. average0.91×