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APPLE INC · Technology

$333.02
▲ 1.1%Close 2026-09-30

Live intraday price

Compare with our price levels

T2358.55
T1344.98
E1320.49
E3300.16
SL293.37

Close 2026-09-30: $333.02 · Levels are calculated once a day from the closing price; live prices come from TradingView (may be delayed at times)

Waiting▲ Leaning positiveWhale score 54

Not in the buy zone yet — needs to drop 3.8% · 2 whales recently bought

1 month
▲ 5.1%
3 months
▲ 13.2%
1 year
▲ 31.4%
Analyst target
$328.22 -1.4%

🎯 Trade plan by price level

Buy in 3 tranches in the buy zone · sell in 3 tranches at the targets · sell everything if the stop-loss breaks

Price levels and picks are calculated automatically with the same formula for every stock — for education only, not a recommendation to buy or sell. · How it's calculated

Buy zone
E1$320.49 -3.8%
E2$309.90 -6.9%
E3$300.16 -9.9%
Targets
T1$344.98 3.6%
T2$358.55 7.7%
T3$372.12 11.7%
Stop-loss
SL$293.37 -11.9%
Whale cost ~$255.70 -23.2%

Risk : reward 1 : 2.9Moves ~$6.78 a day

⚖️ Positives and risks

✓ Positives (5)
  • ●2 whales bought or added last quarter
  • ●Long-term uptrend (above a rising MA200)
  • ●Beat the market (S&P 500) by +14% over 6 months
  • ●Most analysts rate it Buy
  • ●Revenue up +16% year over year
! Risks (3)
  • ●4 whales sold or trimmed: Bridgewater (trimmed), Francois Rochon (trimmed), Duan Yongping (trimmed)
  • ●MACD just crossed down (momentum fading)
  • ●Price is already above the average analyst target 328.22 (-1%)

🕯️ Price chart

Green lines = buy zone E1–E3 · orange = targets T1–T3 · red = stop-loss · arrows = where the paper-trading bot bought/sold

🐋 Whales holding this stock

From each whale's latest quarterly filing

👔 Insider buying & selling

Latest trades from SEC Form 4 filings

All companies
Sell

Newstead Jennifer · Officer

2026-09-22 · 2,399 shares @ $340.06 · pre-planned sale (10b5-1)

$815,804
Sell

Newstead Jennifer · Officer

2026-09-15 · 1,438 shares @ $330.19 · pre-planned sale (10b5-1)

$474,813
Sell

Newstead Jennifer · Officer

2026-09-08 · 1,438 shares @ $317.23 · pre-planned sale (10b5-1)

$456,177
Sell

Newstead Jennifer · Officer

2026-09-01 · 1,439 shares @ $317.01 · pre-planned sale (10b5-1)

$456,177
Sell

Newstead Jennifer · Officer

2026-08-25 · 1,439 shares @ $310.95 · pre-planned sale (10b5-1)

$447,457
Sell

Newstead Jennifer · Officer

2026-08-18 · 1,439 shares @ $307.49 · pre-planned sale (10b5-1)

$442,478
Sell

Newstead Jennifer · Officer

2026-08-11 · 1,439 shares @ $307.75 · pre-planned sale (10b5-1)

$442,852
Sell

Borders Ben · Officer

2026-06-16 · 116 shares @ $295.14 · pre-planned sale (10b5-1)

$34,236
Sell

LEVINSON ARTHUR D · Director

2026-05-27 · 50,000 shares @ $311.02

$16M
Sell

Borders Ben · Officer

2026-05-08 · 1,274 shares @ $290.00 · pre-planned sale (10b5-1)

$369,460
Sell

LEVINSON ARTHUR D · Director

2026-05-06 · 149,527 shares @ $284.57

$43M
Sell

LEVINSON ARTHUR D · Director

2026-05-06 · 100,473 shares @ $285.04

$29M
Sell

Parekh Kevan · CFO

2026-04-23 · 1,534 shares @ $275.00 · pre-planned sale (10b5-1)

$421,850
Sell

COOK TIMOTHY D · CEO · Director

2026-04-02 · 28,188 shares @ $255.17 · pre-planned sale (10b5-1)

$7M
Sell

O'BRIEN DEIRDRE · President

2026-04-02 · 20,338 shares @ $255.12 · pre-planned sale (10b5-1)

$5M

📊 Past earnings and price reaction

Actual EPS vs. analyst estimates · the price move on the first trading day after the report and over the next 20 trading days

Post-earnings, all stocks
2026-07-30Beat +7%

Actual EPS $2.02 · est. $1.89 · After close

▼ 7.4%

Day 1

+3.6%

Next 20 days

2026-04-30In line +3%

Actual EPS $2.01 · est. $1.94 · After close

▲ 3.2%

Day 1

+9.4%

Next 20 days

2026-01-29Beat +6%

Actual EPS $2.84 · est. $2.67 · After close

▲ 0.5%

Day 1

+2.1%

Next 20 days

2025-10-30In line +5%

Actual EPS $1.85 · est. $1.77 · After close

▼ 0.4%

Day 1

+4.8%

Next 20 days

2025-07-31Beat +10%

Actual EPS $1.57 · est. $1.43 · After close

▼ 2.5%

Day 1

+14.8%

Next 20 days

2025-05-01In line +2%

Actual EPS $1.65 · est. $1.62 · After close

▼ 3.7%

Day 1

-1.6%

Next 20 days

2025-01-30In line +3%

Actual EPS $2.40 · est. $2.34 · After close

▼ 0.7%

Day 1

+1.0%

Next 20 days

2024-10-31In line +2%

Actual EPS $0.97 · est. $0.95 · After close

▼ 1.3%

Day 1

+7.6%

Next 20 days

Listen to the earnings call or read the full report on AAPL's investor relations page ↗ · Earnings data from Yahoo Finance

💬 User reviews

Rate and review this stock (sign-in required) — reviews don't affect the system's scores

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Ratings and comments are each user's own opinion. They don't affect the Smart-Money Score, signals, or price levels and are not investment advice · The average counts each person's latest rating, one vote per person

🎬 Videos about AAPL

From the analyst YouTube channels we follow — opinions belong to each channel, not recommendations from this site

All videos

📰 Latest news

All news

🔬 Deep dive

For those who want the detailed numbers

Fundamentals
Market cap$4.93T
Next earnings2026-10-29
P/E (price to earnings)38.7
Forward P/E (on expected earnings)35.3
Revenue growth (YoY)+16.4%
Earnings growth (YoY)+28.7%
Net profit margin+27.6%
ROE+148.8%
Debt to equity (D/E)78%
Dividend yield0.33%
Analyst targets (high / low)$405.00 / $215.00
Number of analysts39
Trend and technical indicators
Trend short / mid / longUptrend ↗ · Uptrend ↗ · Uptrend ↗
RSI54
MA50 / MA200$322.01 / $288.23
Distance from MA200+15.5%
MACDJust crossed down
1-year high / low$345.34 / $242.76
vs. S&P 500 (6 months)+13.6%
Volume vs. average1.17×